Design Strategy

Designing for how people actually think.

I'm a Lead UX Strategist at Vanguard, one of the world’s largest asset managers, where I've led design for a financial product from concept to serving hundreds of thousands of clients.

I believe that effective strategy is about being a fast, careful student of someone else's world: understanding people, sensing where things are heading, and knowing which ideas will survive contact with reality.

Experience

01

Design Leadership

Leading a design team at Vanguard to bring the firm's investor-first approach to cash. I've taken a new financial product, Vanguard's high-yield cash account, from zero to meaningful scale, helped expand the firm's share of wallet, and reshaped Vanguard's client experience across our digital channels to make room for savings and spending.

02

Consulting

Ten years of design consulting, helping organizations from start-ups and non-profits to industry leaders like GE, Microsoft, and Nationwide do things they'd never done before. Each engagement meant learning a new world fast, and I leaned on the same combination every time: curiosity, pattern recognition, and a firm grip on reality.

Financial Services Healthcare Cybersecurity Defense Manufacturing Smart Environments Urban Planning Real Estate Community Development Government Non-profit
03

Teaching

Taught interaction design to graduate and undergraduate students at Carnegie Mellon's Human-Computer Interaction Institute, lectured on the history and fundamentals of the discipline, and helped prepare them for careers in user-centered research, UX design, and product management.

In studio, I taught students to treat design as a conversation and guided them as they learned to try ideas out, give and receive feedback, and build the skill of getting excited about the new forms their ideas take through contact with other people.

About

Image of Sara Blumenstein

The best solutions start with the people who will use them, and I've spent my career helping teams hold onto that conviction while they build.

I trained as an architect, so I like to understand how systems work and fit together; and as a once-English major, I care about finding what matters most and saying it clearly and vividly.

Education

Master of Architecture with distinction
Taubman College, University of Michigan

George G. Booth Traveling Fellow in Architecture

A.B., English Literature, with honors
The University of Chicago

Archeologia, Lettere e Filosofia
Università di Bologna

More about me

Mom of two!


Favorite quote

"Every thing looks permanent until its secret is known."
Emerson, Circles

Nice to
meet you!